Right now, during the Covid-19 pandemic, using digital marketing channels is more important than ever for businesses that want to stay in touch with their customers.
One platform we really like – and that’s free for both businesses and consumers to use – is the Roam app.
As part of the Shop Chester-le-Street project, we are launching a “Roam in Chester-le-Street” campaign, to encourage both businesses and local people to sign up and use the app.
How Roam works for businesses
Roam can be used by any bricks-and-mortar business, and as a business you can claim your Roam listing for free.
Roam uses Google My Business as its starting point, so if your business is already listed on Google you will also already have a listing on Roam. If you need help with Google My Business first, Roam has a handy guide to help you get started.
Start by visiting the Roam Local website on a computer, tablet or smartphone, and following a few simple steps:
- Click on “Claim your venue” in the main menu
- Search for your business
- Confirm your business
- Create your account login information
- View your dashboard
- Add information to your dashboard to populate your listing.
Then, to see what your customers see, download the Roam app on your phone, and find and follow your own venue.
If you need any help getting started, let us know.
Once on board, Roam becomes, in effect, your own app.
You can add pictures and content to your listing, connect with customers, and send up to four deals, discounts, news, offers or events direct to customers’ phones each month – all for free.
If you wish to send out more than four alerts in a month, a premium subscription is available.
Some of the most successful businesses on Roam are using the app to build customer loyalty – for example, Barnard Castle restaurant Babul’s has offered discounts exclusively via Roam, to build a special relationship with those customers and drive footfall and sales throughout the week.
During Covid-19, the Roam app is also a good way to keep customers up to date about changes to services – for example, if your premises are closed, but you want to let people know that you are still offering click and collect or local delivery.
How Roam works for customers
As a consumer, getting the free Roam app is easy:
- Head to roam-everywhere.com and download the Roam app for your Apple or Android device – or just search for Roam in the Google Play Store or App Store.
- Follow the simple instructions to set up your profile, or simply log in using Facebook.
- Under “Explore”, search for and “Follow” any local businesses that you’d like to receive notifications from.
What we’re doing
In the coming months, the Roam team led by CEO Andrew Bartlett will be rolling out a Roam Local campaign in Chester-le-Street in partnership with ourselves.
We want Chester-le-Street to become the UK’s most high-profile Roam Town – and the banners that you can see on lampposts all over the town are just the start!
So, if you’re a local business, do claim and update your free listing – you’ll receive regular instructions and tips via email, and we can help if you get stuck.
And if you’re a local resident, we encourage you to download the app and start discovering and hearing from all the great local businesses on our doorstep!